Journal



Lea Marie Logan is a singer and songwriter based in New York. Lea is the perfect embodiment of the EB woman - smart, beautiful, and a total BADASS...

Self Love is a Journey
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  The start of 2019 wasn’t an easy one. We had to say goodbye to some colleagues who had been core to the maturing soul of the enterprise. It was ...

A Look Back at 2019
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With 2020 on the horizon, I believe we have reached a major social & cultural inflection point. Things long pushed under the surface are com...

Redefining The Bra
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In late July, our CEO did a second photoshoot with the stunning Hekla Elísabet near her home-base in Reykjavìk Iceland. We are delighted to share...

From Iceland With Love
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Heading back from some exciting meetings in Philadelphia this past Monday, my flight was cancelled after 8 hours of waiting at the airport. I qui...

19 hours. One bra.
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Introducing the Danielle Lurie Team: Danielle runs an all woman team of incredible real estate agents in New York City. She is a long time acti...

Women Supporting Women
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    At EB, we are always trying to defy outdated societal norms. When sizing the Defy Collection we wanted to make sure sizing was easy to unders...

Redefining Sizes
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Care on the go – wash and dry your underwear while traveling.  Before we dig into our easy wash instructions, my first hot tip for “care on the go”...

Care On The Go
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I’m nearly finished packing: heading to Iceland and doing a mini photo shoot with an amazing Icelandic model, Hekla, who will be wearing the soo...

Travel Tips from Our Founder
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Aunt Bobbie (Yes--Bobbie from our namesake!) was a world traveler and a seamstress. Six months out of the year, she and her beloved Eddy ran the...

Travel With EB
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