Journal

As promised, this week I write about Jenna Fizel, Evelyn & Bobbie's code-writing, algorithm-building, leather-handbag-making Chief Technology O...

It’s hard to believe that our first L.A. Pop Up has come to an end. The past four months flew by in a flash, and we learned more than we’d ever be...

  Friends of EB: I've heard from many of you that you'd like to hear more regularly about developments with Evelyn & Bobbie. For that reason, ...

Ladies, listen up. I'm going to try and convince you that we need more women in technology. Yes, we need more women working in technology fields, ...

My journey with Evelyn & Bobbie first began with patent filings in 2013. At that time, I had little more than an idea and a dream. Now, as the...

Disrupting a stagnant industry is no easy feat. And assuring a world of bra wearers that they can have comfort, support and lift without an underw...

Editor Rina Raphael did a beautiful job summarizing what an important year 2017 was in the landscape for women’s issues.  We were so proud to be na...

To all the panties in my top drawer: You come in so many shapes, colors and cuts. Whether brief, boyshort, thong, hipster or even g-string, there ...

“Fundamentally different from the standard underwire bra.”

At Evelyn & Bobbie, nothing is more inspiring to us than the women who helped us become who we are.

Evelyn & Bobbie was featured in Forbes. We are honored to be recognized as part of a movement of female entrepreneurs creating solutions for the bra industry.

Nicole shares what it means for women of color when the bra industry pretends that “nude” applies to all skin tones.

Bree McKeen’s trade-off while bra shopping is a familiar one; sacrificing beauty and style for support and comfort. This frustrating reality is the driving force behind the design of the Everyday Bustier™.

While dreaming up the ideal name for our brand, founder/CEO Bree McKeen found inspiration close to home.

Talking to women during our research revealed one simple truth: no matter their size or shape, most women share the same problems with their underwire bras.

Our founder and CEO took part in the Girlboss Rally in March 2017. The community she found there is what we all hope to be surrounded by every day.

By gathering together around a table, we create the opportunity to cultivate, collaborate, encourage, and build.

We are stepping into the future but still wearing a 1930s bra. That can change.