Underwear is Self-Care

by Bree McKeen March 20, 2019



A facial is $125.  A massage is $160. Your mani-pedi is $60. Your yoga class is $25. 

The women I know are commanding the room, presenting big ideas, asking the hard questions. Managing a career and a family.

We spend hard-earned money on our self-care because it matters. When you’re taking on the world, those little “treat yourself” moments can make a real difference.

Now, I’m obviously biased. I founded an underwear company–I know. Part of the reason I’m so passionate about what we do at Evelyn & Bobbie is because I truly believe that underwear is self-care.

“How you do anything is how you do everything.” That old adage haunts me sometimes. Like so many of us, that cruel voice in my head pops up from time-to-time critiquing everything I’ve done imperfectly each day. So when it comes to positive reinforcement, sometimes the little things are the big things.

I often think of this glass pitcher I bought ten years ago. I was so excited about it: clean design, simple, lovely. But that damn thing could not pour without a steady stream of water dripping onto the table. It didn’t do its job.

In contrast, every morning I pull on a pair of Evelyn & Bobbie underwear. And a little smile comes across my face. Because they are truly perfect. So comfortable. Stays in place. No lines, even in leggings.

So, I encourage you to think about your first layer. And make it the one you deserve. Click here to shop our underwear now.


From the heart,
Bree McKeen

You might also like