Made better,
for you.
From frustration to innovation — the first bra designed to truly support women.

From Our Founder

As a 34G woman, I spent decades dealing with rocks in my shoulders, tension headaches, and posture issues. So, I left my career in finance and spent years in research and development to create something better.  I used to take my bra off in the car on the way home from work. Now, I wear bras that I love to wear, make my clothes look better, and let me stand a little taller—the only bras I need, from the boardroom to the ranch. This brand and these products are personal.

Here's my promise to you: our EB Core™ lift technology will replace those painful wires, without sacrificing lift. You will be able to wear our products all-day, and you might forget you're wearing them. Yes, comfort and confidence can finally coexist. If you, too, are tired of the pain, done with discomfort, and over the BS, then Evelyn & Bobbie bras and underwear are for you. Let’s get dressed and go!

Bree's Signature
BREE - 34G

Revolutionizing a 100 year old industry.

Rooted in Real Women

Our founder’s grandmother Evelyn inspires beauty in everything we create; her great aunt Bobbie inspires purpose in every design - just as the women we serve today inspire every detail.

Built on Innovation

The EB Core™ is the first new structural innovation since the underwire was invented in 1931. Protected by six patents, it redefines lift, shape and comfort.

Grounded in Magic & Science

At the intersection of magic and science, our Vesica Piscis symbolizes creation and femininity. Inspired by nature, we turn innovation into beauty - crafting products tha support, never restrict.

Stand tall and lead from the heart.®

Our brand motto is more than words. It’s the way we show up: with courage, compassion, and the conviction to build something better for women and for the world.