Revolutionizing a 100 year old industry.
Rooted in Real Women
Our founder’s grandmother Evelyn inspires beauty in everything we create; her great aunt Bobbie inspires purpose in every design - just as the women we serve today inspire every detail.
Built on Innovation
The EB Core™ is the first new structural innovation since the underwire was invented in 1931. Protected by six patents, it redefines lift, shape and comfort.
Grounded in Magic & Science
At the intersection of magic and science, our Vesica Piscis symbolizes creation and femininity. Inspired by nature, we turn innovation into beauty - crafting products tha support, never restrict.