In 2017, when we launched with our True Complexion® nude palette, we were one of only a few brands that were moving beyond an outdated and discriminatory nomenclature around “nude”. Now, even big businesses like Jockey and Skims have jumped on board.

In just a few years, we’ve seen progress in how designers and decision-makers understand the diversity of nude tones. Change is happening.

The same is true for body shape and size. Over the last five years, we’ve seen new modeling agencies pop up that focus on representing a wide range of models. A size 8 model isn’t a “Plus Size model” anymore. Lots of brands are stuck using only one token curvy girl, but big-picture: inclusivity is moving in the right direction.

At Evelyn & Bobbie we are more committed than ever to our vision: a world where all people Stand tall and lead from the heart™. Even on dark days, we can see the light struggling to push through the cracks and shine brighter than ever. We see positive change happening. Our team is part of it. You are part of it. We are part of it together.

Our inclusivity promise is that we will forever strive to reflect and serve the beautiful, diverse range of humans that share this planet. Whether you’re a size 2 or a 22, we can see your beauty shining from the inside out. Whether you have translucent white skin like me, or the darkest ebony, you deserve products that complement you. Whether you are 13 years old getting your first EB bra, or 85 years old and just finding your first wire-free bra that actually lifts and supports: we are here for you. We honor the diverse women who came before us to make us who we are, and we take a proactive role in shaping the belief systems that our nieces and daughters will grow up with.

For the team at EB who work hard to build this business every day, this is about something much bigger than a bra. We are here to be part of creating a better world, where the uniqueness of human beings is seen, valued, and protected. Whoever you are, regardless of your age, race, or body, the world needs you. We need your light to shine, shine, shine. And we’re here to help in as many small ways as we can. The little things add up to big things.

Stand tall and lead from the heart.™


Bree McKeen
CEO & Founder