Journal
I’ve just come home from a truly spectacular week in London. I had the chance to interview with a long list of editors from the UK press. I went t...
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How Evelyn & Bobbie Bras Transformed My Life After Three Open Heart Surgeries
-Mischel
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I wanted to send you a personal note to let you know that our bra price is going up from $88 to $98 on February 12th. I know: you are feeling cost...
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Ever wonder why bra comfort is so hard to find? Good bra design doesn't come easily, and most companies fall short during their design and testing ...
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Did you know that the first patented underwire bra was invented by a woman? In 1893, Marie Tucek patented an underwire bra with fabric breast cups....
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What’s the first thing you do after a long day? If you said, “Take off my bra,” you’re not alone. Little compares to that feeling of relief when yo...
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Superior quality materials make all the difference when it comes to bra fit and overall wear experience. The best fabrics are those that provide en...
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When I showed up to make better bras, there was a lot about “the way things were done” that didn’t make sense. I knew that I wanted a nude bra tha...
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As many of you know, our oldest daughter Maezy is thirteen years old. She is an avid reader. She is friendly, curious, outgoing, and fierce. She i...
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Did you know that the cup-and-band bra sizing we use today is a made-up system with no standardization? Did you know that you could be up to eight...
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When I started this company in 2015, everywhere I turned I heard yet another “rule” about how the bra industry works. Rules like, “you can’t lift ...
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A perfect fitting bra is about so much more than simply getting the support you need to look fantastic in your favorite clothes.
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Here’s a closer look at what you need to know about bra lifespan and when it’s time to part ways with an old bra.
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It’s not just your personality that makes you unique. Your body – including your breasts – is also one of a kind
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If you were to take a wild guess at when the bra industry’s support features first hit the scene, what would you say?
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According to the Mayo Clinic, “Expressing gratitude is associated with a host of mental and physical benefits. Studies have shown that feeling tha...
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If you’re like most women, you’ve experienced more than your fair share of struggles in your ongoing search for a truly good bra – so many that you...
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Our beautiful daughter, Maezy, just turned 13 a few weeks back. She is an athlete, a hard-working student, and the best damn daughter and big sist...
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