Journal

Nicole shares what it means for women of color when the bra industry pretends that “nude” applies to all skin tones.

Bree McKeen’s trade-off while bra shopping is a familiar one; sacrificing beauty and style for support and comfort. This frustrating reality is the driving force behind the design of the Everyday Bustier™.

While dreaming up the ideal name for our brand, founder/CEO Bree McKeen found inspiration close to home.

Talking to women during our research revealed one simple truth: no matter their size or shape, most women share the same problems with their underwire bras.

Our founder and CEO took part in the Girlboss Rally in March 2017. The community she found there is what we all hope to be surrounded by every day.

By gathering together around a table, we create the opportunity to cultivate, collaborate, encourage, and build.

We are stepping into the future but still wearing a 1930s bra. That can change.

Women make up more than 50 percent of market researchers, but there are less than 10 percent making it to C-level positions.

In our research, Evelyn & Bobbie found that most women have 11+ bras and only wear 2 or 3. We did the math to understand the cost of all these bras we don’t wear.

Learn more about the 3-cent piece of steel that is holding women back instead of up.

Our bras can be one of the first things we take off when we get home. Check out a fun info-graphic that shows the decision paths we take when ditching our bra. 

Women throughout history have been called to march. Read about the legacy of activism we benefit from today.

I see it as my job as a parent to make sure that the history of the women's struggle in this country is spelled out for my kids.

Evelyn & Bobbie went to the Women’s March on Washington to raise our voices, band together and stand up for one another.

Every generation can be defined by a wave of feminism. Each one building a stronger sisterhood, rights and awareness for women.

Women have blazed the streets for generations. Why? And who were they?

Cassie traveled to 196 countries to promote peace through sustainable tourism.