Bras 101
Evelyn & Bobbie | Bras 101
My name is Antoinette and I am part of the product creation team at Evelyn & Bobbie, where we specialize in wire free bras that are truly comfortable and supportive. As a technical developer for Evelyn & Bobbie, I develop with a minimalist approach. How can we achieve more with less? Is it possible to take away instead of add to achieve what we need? This means we aspire to lift and support without frills and excess. Working in the apparel industry for over a decade, the wear testing we conduct at Evelyn & Bobbie is unlike any other company I have experienced. We are a small product team but we care deeply about designing a democratic product.
The way we show up for bra wearers is by collecting as much feedback as we can by testing our bras on different bodies in each size. Yes, we fit each size several times over! Every feature in an Evelyn & Bobbie bra is carefully thought out, discussed, wear-tested and backed by data.
The Evelyn & Bobbie journey to innovate starts with physiology. Evelyn & Bobbie’s do-no-harm ethos removes the physical triggers that come with traditional underwire bras. Conventional bras often have added elastic sewn along the top of the underarm and along the bottom edge of the bra. The sharp edges will often settle into the grooves of the ribcage, making indentations in the skin. Evelyn & Bobbie bras are like a second skin around the body, helping smooth the back and minimize digging into the ribcage. Our straps stay off the traps! The trapezius muscle extends across the shoulder and down the back. In addition to helping move the head, shoulders and torso, the trapezius muscle stabilizes the spine and helps posture. By setting the Evelyn & Bobbie bra straps wider and off the neck muscle, we can stand tall and lead from the heart.
Did you know only 12% of US patents are granted to women? Our founder, Bree McKeen, has 6 of them! EB CORE(™) is one of our patents; it is a seamless lamination design that lifts three-dimensionally. EB CORE makes support possible without a painful wire. Take a look inside our bra and see the EB difference. Put on our bra and feel the EB difference.
Every Evelyn & Bobbie bra is designed to be comfortable, supportive and especially optimized for D-K cups. Cups are always removable to customize your level of modesty. The fabric is moisture wicking and has antimicrobial protection without the use of latex, copper, or silver ions. Our antimicrobial agent is called Microban, which is Oeko-Tex standard 100 certified and used by every major athletic-wear company in the U.S. (Nike, Adidas, Underarmour, Lululemon etc.) After 1-3 wears, the unique fiber blend and construction helps the bra mold to the body, and not the other way around!
Now, let me walk you through each of our styles, to help you understand each of their unique features and what sets them apart:
THE DEFY BRA
Comfort & Support
The Evelyn & Bobbie pain-free journey starts with the Defy Bra, our first bra and fan favorite! As a go-to everyday wear for comfort all day long, this bra is truly a game changer. The Defy Bra is our highest neckline and most full coverage option. Soft, yet supportive, straps sit wide on your shoulder. Painful indentations on your delicate neck muscles are a thing of the past. The bra is designed to be seamless and smoothing with minimal stitching–the perfect T-shirt bra. Many customers with scarring or nerve sensitivity love this style.
The Beyond Bra
Shape & Adjustability
This wirefree bra is a best-seller for a reason! At a glance, the Beyond Bra looks like a conventional bra, but still boasts the EB CORE technology–a weightless feel with no risk of underwire poking into the skin. The Beyond Bra features adjustable straps and a back closure with 4 rows of hook and eyes for an even more customized experience. The key differences from the Defy Bra are the lower scoop back line and mid-rise front neckline, which offers more wardrobe versatility. The Beyond Bra is perfect under tank tops. The smoothing band, which flexes with your body, is taller at the center front cradle to help with breast separation.
The Evelyn Bra
Plunge & Push-Up
Karina Polenske, our lead product designer, says that the Evelyn Bra is the best of Defy and Beyond in one comfortable wireless bra. The Evelyn Bra is Evelyn & Bobbie’s answer to the "push-up” because we believe sexy should be comfortable. The signature scalloped edge is not only elegant, but allows for cleavage while reducing pinching and cutting into delicate breast tissue. The flexible and smoothing bodice lifts from below to create a “sculptured shape” while the front cradle is designed even taller to help breast separation. The Evelyn Bra has a smoothing bodice and low-cut neckline for ultimate push-up silhouette!
The Smoothing Bra Cami
The Perfect Base Layer
Simply stated, the Smoothing Cami is the Defy Bra, as a tank. It features the same smoothing technology as the Defy Bra, but extended all the way down. I like to pair my Smoothing Cami with the Girlshort to make my own bodysuit. The neckline is slightly more open for more wardrobe versatility. Designed to make you feel held in but not restricted or compressed, this base layer feels like a hug! The Smoothing Cami stays tucked in and is perfect to wear under sweaters, blazers, wrap dresses and much more. Comfortable enough to sleep in or on the go!
The Bobbie Scoop Bra
Thinner Straps + Low Neckline = Fashion Freedom
Standing on the shoulders of the Defy Bra, the Bobbie Scoop offers Defy smoothness and comfort but with thinner straps and low scooped front and back neckline. It is designed to be invisible under various outfits. The Bobbie Scoop launch also includes a new size, XS, which was designed specifically to fit and serve XS customers, rather than just scaling down from larger sizes. Overall, the Bobbie Scoop bra is a great option for those seeking comfort and fashion freedom.
The Starlette Plunge
Adjustable Deep V-Neck
Introducing our deepest neckline! Available in sizes XS-3XL, the Starlette Plunge is the ultimate choice for the Evelyn & Bobbie wearer seeking both elegance and comfort, empowering her to shine like a true star. Crafted with the same soft structure and adjustability as the fan favorite Beyond Bra, the Starlette offers unparalleled support while disappearing under low-cut tops and dresses. We designed this bra with uniquely engineered removable cups to encapsulate securely. The Starlette Plunge redefines comfort and style for a worry-free night out on the town.
At Evelyn & Bobbie, we are constantly innovating, proto-typing, lab-dipping, sourcing, fitting, testing and analyzing. We want to fill your drawers with pain-free solutions you don’t have to think about. These bras are engineered with you in mind; for people with boobs, by people with boobs.
Still not sure which style is right for you? Our Customer Experience team helps women like you find the perfect fit every day.
Live Chat or email them at Connect@evelynbobbie.com