Travel Tips from Our Founder

I’m nearly finished packing: heading to Iceland and doing a mini photo shoot with an amazing Icelandic model, Hekla, who will be wearing the soon-to-be-revealed DEFY BRA. So, as part two of our travel series, I thought I would share some of the hot tips I’ve learned (or just figured out) in my many travels over the years.

Whether traveling for business or pleasure, my travel habits are pretty much the same. It’s all about minimalism and organization.



The most important thing to get right is this: one carry-on suitcase. Period. Checking luggage just isn’t worth it. So yeah, one carry-on; one compact purse that fits your laptop. And that’s it. Even if you’re going to the snow for two months. Wear black. Wear it more than once. Get creative. The less stuff you have to manage on your trip the more you can focus on wherever you traveled to.

And to make sure you can fit everything you need, treat yourself to an Away suitcase. Not only will you love your super-savvy and stylish suitcase, it’s also a female-led company. Sure, I might be biased, but I assure you, it matters. Every time we make a purchase, we are voting with our dollars. When you support women who are innovating in their field, you are actively participating in changing the fact that women are less than 3% of the top tier executives in the US. It’s a win-win: women are making some seriously amazing products these days.


When you have few objects, it’s much easier to stay organized. I like to reuse my EB underwear bags (the little zippable ones that each pair comes in) for my cuticle kit (with cuticle oil for long, dry international flights) and for my slumber kit (silk sleep mask I found on Amazon, neck pillow & earplugs).

Another cool trick for reusing things you would otherwise throw away: for clothes that I need to remain wrinkle free upon arrival, reuse old dry cleaning bags. Lay it flat, lay your garment neatly on top, then fold. It works perfectly.


Another critical item: two or three little bottles of CleanWell stashed throughout my luggage, with one in and easy-to-grab location for going through security. CleanWell is hands-down the best hand sanitizer on the planet. (And no, no one is paying me to say this.) As busy women, we don’t have time to get sick, so hand-sanitizer is a must. But if you take a closer look at your Purell and other products -- many of them actually say to wash your hands with soap and water after use.  That’s just silly. CleanWell has the same efficacy as the toxic ones full of endocrine disruptors, skin-drying alcohol and other lame ingredients. Only CleanWell uses naturally antimicrobial herbs to create a completely non-toxic, non-chemically, totally delightful product. I don’t leave home without it.


This trip, I also have in my Iceland kit: my Stratis yak socks. Awesome for hiking, they are also wonderful around the hotel or Airbnb as slippers, but much less bulky. I always love a good two-fer!


And lastly, this trip I also brought one of my favorite reads: Negotiating Rationally. I’ve read it in the past, but sometimes it’s good to do a refresh. If you haven’t heard of this book, it’s a truly foundational book on negotiation that every female should read. And while you’re at it, go ahead and pick up “Women Don’t Ask”, too.


Have some hot tips of your own? Share them with us at We love to hear from you!

And Bon Voyage. May your trip be filled with Beauty & Purpose.


From the heart,
Bree McKeen

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