Redefining The Bra

With 2020 on the horizon, I believe we have reached a major social & cultural inflection point. Things long pushed under the surface are coming to a head. Change is slow. But it is happening.

The good news is, when it comes to bras, change doesn't always have to be painful. In fact, change can mean going pain-free.

If you haven't heard, the Defy Bra is blowing up. Our retail partners literally can't keep it on the shelves and customers who have purchased online are coming back in droves to repurchase rapidly. After years of research and development, I'm proud to say, we nailed this one. The Defy Bra just might be the bra of your dreams.

The Defy Bra lives up to its name. We have defied old limitations of what a wire-free bra can do and who can go wire-free (and still leave the house). Sure, it might look like lounge bras you've seen before, but the magic is in the hidden support structures inside the garment.

This bra is not just for laundry days. This bra is as dynamic as your life. It's a true underwire replacement. The lift of an underwire, only it's comfortable all day long and looks great under clothes. Smoothing on "back-fat". Separated and smooth.

Change for the better isn't just possible. It's inevitable. My advice? Switch to the Defy Bra today. Make daily bra discomfort a thing of the past.


From the heart,
Bree McKeen



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