Bra Sizes Unleashed:
Breaking Conventional Molds

The Perfect Base Layer

If you’ve ever had to go through your day wearing a bra that doesn’t fit you properly—and, what woman hasn’t—then you already know it’s no picnic. At best, a bad bra fit ruins the look and drape of your outfit. But additional issues like backaches and chronic posture problems come with the territory, too. Plus, it’s hard to know what will fit, because different manufacturers use different processes to create their bra sizes.Evelyn and Bobbie’s sizing represents a better, more effective way to evaluate bra sizes and address common top fit issues. With seven easy sizes that fit 100+ traditional bra sizes, we say goodbye to the problems ill-fitting bras can bring to your life. Here’s a closer look at our process for sizing each of our bras.

The Limitations of Conventional Bra Sizing

It’s estimated that at least 80 percent of women wear the wrong bra size. Part of that has to do with the fact that the average woman undergoes a proper bra fitting just once in her life (if ever). The rest has to do with the limitations attached to traditional bra size labels.For example, many bra companies establish their sizing system by fitting just one size out of their entire range. They then settle on the rest of their bra sizes by proportionally going up or down from there. However, real breasts and bodies don’t necessarily remain perfectly even as they grow or shrink.Evelyn and Bobbie’s approach to bra size innovation starts with the way we scan and size hundreds of real, live bodies to size our products. That means we’ve actually observed subtle body changes other brands miss, and have come up with inclusive sizing to match.

Embracing Inclusivity and Body Positivity

Comfort & Support

A crucial part of adopting a body-positive approach to anything, bra sizes included, is looking past unrealistic beauty standards and limiting social conventions to embrace reality instead.Conventional standards require everyone to squeeze themselves into hypothetical boxes that may never actually fit them. A body-positive mindset, on the other hand, says that every size and shape is valid and worthy exactly as it is. However, most bra companies have yet to truly integrate this into how they approach sizing.Creating well-fitting, elegantly beautiful bras for a full range of body sizes is challenging, to say the least. But that’s a challenge we’re proud to take on at Evelyn and Bobbie via our inclusive sizing commitment, and it’s made such a huge difference for customers:

  • Christeena W. deals with chronic body swelling related to fibromyalgia combined with food sensitivities and describes her EB bra as the “best bra she’s ever worn.”
  • Laura H. is a former certified bra fitter who describes her beloved Evelyn and Bobbie bra as a “piece of structural engineering.”
  • Jody is a 38DDD who says her EB bras are “nothing short of miracles” that treat her to a new fit standard she’s never experienced before.

The Wear Test and Moldable Material

Shape & Adjustability 

If your weight fluctuates as a rule, you’re definitely not alone. The average person regularly gains or loses ten pounds here and there, which may or may not affect the fit of their bra. But Evelyn and Bobbie sizing takes that (and everything else that makes your body unique) into consideration via our unique four-way stretch technology, as well as our innovative wear test.

Understanding the Wear Test

Plunge & Push-Up

UNDERSTANDING THE WEAR TEST

Our intricate wear test process involves having a minimum of 28 different individuals wearing our bras and providing us with thorough feedback on their experiences. Our team also takes a multitude of different body measurements throughout that process.And when we say our product testers wear our bras during the wear test, we mean it. They try out the products with a variety of their favorite necklines, garments, and outfits, as well as launder the items (drying included). We then combine user feedback with our own data collection to make each iteration of the product better than it was before.

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Giving Time for Adjustment

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GIVING TIME FOR ADJUSTMENT


The “four-way stretch” part of our approach to size innovation allows each of our bras to eventually achieve a perfect custom fit, as the material custom molds to your body over time. That said, be sure to allow a minimum of three wear sessions for your product to complete this process.

Shape & Adjustability 

How to Find Your Perfect Bra Size

HOW TO FIND YOUR PERFECT BRA SIZE

The best way to ensure you are in the correct EB bra size is to break out the measuring tape and snuggly fit it around your ribcage and your bust while noting down your measurements. Then, track those numbers against the size chart for the style you are purchasing. Important note—each style has its own unique size chart. Always double check for the best fit. If you’re in a rush, or don’t have a measuring tape handy, you can use your traditional bra size to judge what EB size is right for you. Keep in mind, our bras are designed to fit snug at first, and break into your perfectly unique shape after 3 wears.

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CHALLENGING THE BRA INDUSTRY NORMS

The Evelyn and Bobbie sizing philosophy may be among the first of its kind, but it surely won’t be the last. As body-positive attitudes and demands for inclusive sizing increase, you’ll begin to see approaches like ours becoming the norm.In other words, a better bra fit via Evelyn and Bobbie is just the beginning of what is sure to be a brand-new industry norm tomorrow, and we think it’s about time. Stop wearing the wrong bra size. Start your perfect bra fit journey today and discover the freedom that comes with a right fit.

The Bobbie Scoop Bra

Thinner Straps + Low Neckline = Fashion Freedom

Standing on the shoulders of the Defy Bra, the Bobbie Scoop offers Defy smoothness and comfort but with thinner straps and low scooped front and back neckline. It is designed to be invisible under various outfits. The Bobbie Scoop launch also includes a new size, XS, which was designed specifically to fit and serve XS customers, rather than just scaling down from larger sizes. Overall, the Bobbie Scoop bra is a great option for those seeking comfort and fashion freedom.

Still not sure? Our Customer Experience team helps women like you find the perfect fit every day.

Live Chat or email them at Connect@evelynbobbie.com

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