The Art and Science of a Comfortable Bra

The Perfect Base Layer

Do you dread putting on your bra every day? For most women, wearing a bra is uncomfortable and painful. It’s no wonder the first thing so many do when getting home after a long day is rip their bra off. The good news is Evelyn & Bobbie has mastered the science of designing a comfortable bra. And we didn’t do that by following the status quo. EB has mastered bra engineering by blending science and artistic elements to come up with the ultimate bra craftsmanship.

Are you curious?

Discover the journey and the science behind the bra technology that will change your life forever.
But first, let’s talk about why comfort matters, the scientific reason for wearing a bra, and if there is even such a thing as a comfortable bra. 

What Makes a Bra Comfortable?

There are several factors that make a bra comfortable. This includes things like:

  • Soft breathable fabric;
  • Proper fit (bra straps, band size, etc.).
  • Support & lift

Soft breathable fabric

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Support & lift

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Proper fit (bra straps, band size, etc.)

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The support & fabric of a bra is a major factor in bra comfort. That, along with overall design materials, can mean the difference between a bra that feels like it’s barely there and one that you want to take off as soon as you get home.

Do Comfortable Bras Exist?

Comfort & Support

Until recently, a bra that was actually comfortable AND supportive didn’t seem to exist. Fortunately, EB has changed all that with our new bra technology. We use the science of biomechanics and ergonomics to design and perfect a bra that provides a sculpted fit and functional aesthetics.The scientific approach to creating a comfortable bra includes engineering a perfect fit based on a solid design philosophy. At EB, we believe that bras should reflect the real bodies that wear them. That means they need to go through rigorous wear tests to ensure a democratic fit that works for all body types.

Evelyn & Bobbie Designers—Engineering a Perfect Fit

Shape & Adjustability 

The bra designers at EB are pivotal in integrating scientific principles with artistic creativity in bra design and functional aesthetics. Our experts utilize biomimicry to ensure our bra engineering is a comfortable and functional fit.

1. How Does Evelyn & Bobbie Utilize Biomechanics and Ergonomics in Designing Bras?

Plunge & Push-Up

We use physiology to make sure we build an ergonomic bra. The weight of breast tissue is held by your core in nature, not by your shoulders. So, we built a bra using that same principle. The patented EB Core® technology in our bras uses the core—not the shoulders—to support the breasts. This results in a more comfortable bra that supports better posture.

2. How Does the Design Prioritize Comfort Without Compromising Aesthetic Appeal?

Shape & Adjustability 


At Evelyn & Bobbie, we are focused on providing beautiful, purposeful solutions. Every single design element is meticulously engineered. For example, our Evelyn Bra has scallops and yes, they’re stylish—but they also serve a purpose. They flex and they flare around the breast tissue to reduce cutting into the skin. These intentional design aspects make the bra not only beautiful, but more importantly, comfortable.

3. What Is Evelyn & Bobbie’s Design Process?

We intentionally design for your body’s unique proportions. Many other companies may take a singular bra size, like 36C, and use a basic formula to make the bra bigger or smaller for other sizes. We don’t do that. Instead, our research and development department goes through several stages of developing the right fit to ensure we have the perfect amount of stretch and recovery. Every element of the bra is rigorously tested to provide the best fitting bra we can deliver.

Evelyn & Bobbie Testimonials

Our customers love the sculpted fit of our unique high-quality bras. Here are a few reviews from real women who have felt the EB difference.

“Relief! I have been looking for a bra that isn’t uncomfortable, lifts and supports. This does it all. I hesitated buying because of the cost, but looking at all the less expensive bras I have tried and just couldn’t wear because it was soooo uncomfortable or uni-boobed me, I am so happy I decided and my ta-ta’s are so worthy of the expense. I have purchased two more and will try a couple of different styles. You do need to wear it for a day to conform to your body, as it seemed tight in the beginning. The size is true to the measurements. Long story short, buy, try and breathe a sigh of relief. Thank you.”

- Bonnie B.

“Evelyn & Bobbie are the ONLY bras I wear. This bra is so comfortable and gives a supportive lift without realizing you are wearing it. I love that the design is a longline style with smoothing coverage which makes it extremely flattering under tops. The break-in period on this bra is key, after three days it stretched to fit my body perfectly! I’ve legit replaced all of my bras with Evelyn & Bobbie. I can’t imagine wearing anything else!”

- Kait D.

Why This Blend of Art and Science Matters

EB uses a patented technology that is designed to lift and support your breasts without the pain and discomfort of wires, itchy tags, or seams. We use a science-driven approach to ensure the best possible fit and comfort level possible.

The Impact on Daily Wear

A bra that doesn’t fit properly has the potential to cause you pain and a variety of health issues such as headaches, backaches, breast or nipple pain, and stretch marks. Therefore, finding a bra that is not only comfortable but also has a sculpted fit and the proper support is extremely important. Otherwise, you will continue to spend your money on bras that don’t fit right and cause you pain and discomfort every day of your life. You deserve better!

The Future of Bra Design

Did you know that bra technology hasn’t changed in more than 100 years? That’s why EB set out to change all that. Using a science-driven approach is what will help evolve bra design and take the industry to the next level. We believe these innovations in materials and bra engineering will change the industry for good. 

Are You Ready to Experience the Unprecedented Fit and Comfort of an Evelyn & Bobbie Bra?

Ready to experience the perfect blend of art and science in a bra that's tailored just for you? Elevate your comfort level today by shopping Evelyn & Bobbie's wire-free bra collections. Your body will thank you.

The Bobbie Scoop Bra

Thinner Straps + Low Neckline = Fashion Freedom

Standing on the shoulders of the Defy Bra, the Bobbie Scoop offers Defy smoothness and comfort but with thinner straps and low scooped front and back neckline. It is designed to be invisible under various outfits. The Bobbie Scoop launch also includes a new size, XS, which was designed specifically to fit and serve XS customers, rather than just scaling down from larger sizes. Overall, the Bobbie Scoop bra is a great option for those seeking comfort and fashion freedom.

Still not sure? Our Customer Experience team helps women like you find the perfect fit every day.

Live Chat or email them at Connect@evelynbobbie.com

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