The Journal

We Need More Women in Technology

by Bree McKeen September 14, 2018

Ladies, listen up. I'm going to try and convince you that we need more women in technology. Yes, we need more women working in technology fields, but also, literally in technology. As in, wearing it.

I was working in healthcare investing before starting Evelyn & Bobbie. I saw mind-blowing technology being applied to new products every day. And at the same time, I saw women's products staying the same, or worse, simply being painted pink and called "for women".

Now, a few years in, there's a whole team of us entirely dedicated to creating better products and experiences for you, and for ourselves. And we use advanced technology to do it.

When you wear our Knickers, you're wearing an exquisitely engineered fabric. It's crafted using cutting-edge manufacturing techniques and truly futuristic materials. That's why they look so perfectly seamless and smooth, and feel so insanely soft. (And as you would expect, they still have a 100% cotton liner – right where you want it.)  All of these lovely details, so that you can put on a pair of our underwear and NOT think about it all day. Because you have more important things to think about.

So go ahead, wear some technology. You know you deserve it.

- Bree McKeen, Founder & CEO