EB Innovation

patented technology revolutionizing a 100-year-old industry

Lifting women without
the need for outdated, uncomfortable underwires.

EB CORE^TM TECHNOLOGY

From our workshop to your body, with love.

EB CORE^TM PATENTED LIFT

Years of research went into developing a patented one-of-a-kind lifting technology for sizes B - K cup.

MOLDS TO YOUR UNIQUE SHAPE

Designed with an innovative stretch fabric, our bras adapt to your body's unique curves, creating a magical, moldable fit.

BUTTERY SOFT 4-WAY STRETCH FABRIC

Our uniquely buttery soft 4-way stretch material is so irresistibly comfortable, it will redefine your standards.

FOR WOMEN, BY WOMEN

Founded by Bree McKeen, an entrepreneur, daughter, and mother, and powered by a dedicated small team of talented women.

OUR HIGH QUALITY VALUES

Years of meticulous development and testing went into each bra, to design the perfect fit that can withstand the test of time.

INCLUSIVE NUDE TONES

Designed by scanning hundreds of skintones, our True Complexion® color range creates an authentic disappearing nude.

CUSTOMER FAVORITES

All Color: Clay | built in support tank cami black

Defy Bra Tank

$98.00

Sand

Mica

Clay

Black Onyx

Black

Himalayan Salt

Midnight Navy

Leopard

VIEW DETAILS

SEE WHAT OTHERS HAVE TO SAY:

PURCHASING MY FOURTH EB BRA

Teresa G.Verified Reviewer08/04/23

I love EB bras. I am a 2X with heavy breasts. No more underwires for me. This bra is like wearing no bra. Customer service is slow due to small company but they always get back to you and when they do get back the service is outstanding. Expensive but worth it.

The Defy Bra >

JUST WHAT I NEEDED!

Lori H.Verified Reviewer08/04/23

The Beyond Bra has been the best bra—I have several colors! I needed to switch to wireless bras for a few reasons & this one is fantastic! No spillage! And very comfortable.

The Beyond Bra >

BEST BRA EVER

Amy.Verified Reviewer08/04/23

I own the Evelyn and the Bobbie Scoop and thought those were my favorites, but this starlette plunge is amazing. I love how it feels, love the Himalayan Salt color, love everything about it. I just ordered another in the navy, the color looks beautiful!

The Plunge Bra >

COMFORT

Frank P. Verified Reviewer08/04/23

All I can say is WOW no more pain and discomfort! All this and support too.Where have you been all my life.

The Bobbie Scoop Bra >

BEST. BRA. EVER.

TAYLOR D.Verified Reviewer08/04/23

I LOVE this bra! I'm so impressed with your products and this one is especially pretty with the scalloped edges and animal print accent! These bras are so comfortable, the BEST support and smart designs do the job on my size D cups! This is a new bra added to a growing collection. Please don't stop making your bras!

The Evelyn Bra >

CAN'T BUY JUST ONE!!

EMILY BVerified Reviewer11/14/23

It's so comfortable. Will be buying in more colors soon! It's hard putting on a underwire bra after wearing this. This is my new favorite layering piece.

The Smoothing Bra Cami >

FEATURED IN:

PATENTED LIFTING TECHNOLOGY

The EB Core™ is patented technology that lifts and supports like no other wireless bra you've ever tried before.

In the US only 12% of patents have been granted to women.Our founder, Bree McKeen, has 6 of them.

PATENTED LIFT 101

Patented 3D "sling" engineered as a supportive "shelf" inside the bra.

Achieves remarkable lift without the need for underwire.

Bonded structures and ergonomic placements enhance comfort and support.

Tailored to accommodate each body's unique load range.

Adjustments made size by size to provide optimal support based on individual load ranges.

Extensive wear tests conducted on diverse body shapes and sizes.

Eliminates discomfort and shoulder strain experienced with other bras.

MOLDS TO YOUR UNIQUE SHAPE

Designed with an innovative stretch fabric, our bras adapt to your body's unique curves, creating a magical, moldable fit.

4-way stretch technology adapts to your body's movements all day.

Experience consistent sizing, accommodating weight fluctuations up to 10lbs.

Our advanced fabrics and bonding technology enable coverage of over 100 bra sizes.

BUTTERY SOFT 4-WAY STRETCH

Our uniquely buttery soft 4-way stretch material is so irresistibly comfortable, it will redefine your standards.

With over 10,000 needles per machine, our fabric-knitting process yields fibers one-one-hundredth the width of a human hair!

Our advanced fabrics and bonding technology enable coverage of over 100 bra sizes down to less than 10.

FEATURED IN:

I love EB bras. I am a 2X with heavy breasts. No more underwires for me. This bra is like wearing no bra. Customer service is slow due to small company but they always get back to you and when they do get back the service is outstanding. Expensive but worth it.

Read Full Article >

I love EB bras. I am a 2X with heavy breasts. No more underwires for me. This bra is like wearing no bra. Customer service is slow due to small company but they always get back to you and when they do get back the service is outstanding. Expensive but worth it.

Read Full Article >

I love EB bras. I am a 2X with heavy breasts. No more underwires for me. This bra is like wearing no bra. Customer service is slow due to small company but they always get back to you and when they do get back the service is outstanding. Expensive but worth it.

Read Full Article >

FOR WOMEN, BY WOMEN

Founded by Bree McKeen, is powered by a team of talented women. EB, founded by Bree McKeen, is powered by a team of talented women.

Stand tall and lead from the heart.™

See what others have to say:

Purchasing my fourth EB bra

Teresa G.Verified Reviewer08/04/23

I love EB bras. I am a 2X with heavy breasts. No more underwires for me. This bra is like wearing no bra. Customer service is slow due to small company but they always get back to you and when they do get back the service is outstanding. Expensive but worth it.

Purchasing my fourth EB bra

Teresa G.Verified Reviewer08/04/23

I love EB bras. I am a 2X with heavy breasts. No more underwires for me. This bra is like wearing no bra. Customer service is slow due to small company but they always get back to you and when they do get back the service is outstanding. Expensive but worth it.

Purchasing my fourth EB bra

Teresa G.Verified Reviewer08/04/23

I love EB bras. I am a 2X with heavy breasts. No more underwires for me. This bra is like wearing no bra. Customer service is slow due to small company but they always get back to you and when they do get back the service is outstanding. Expensive but worth it.

OUR HIGH QUALITY VALUES

Slow fashion is our philosophy—quality over quantity. A decade of research, development, and testing is dedicated to each bra for a perfect, enduring fit. Our small-batch ordering ensures our products meet our high standards.

EB prioritizes zero waste, LEED Gold certification, and solar energy. Our products are always:

Oeko-Tex Standard 100™ Certified
BPA-Free
Nickel-Free
Latex-Free
Copper-Free
Antimicrobial
Moisture Wicking

EB CORE^TM TECHNOLOGY

INCLUSIVE NUDE TONES

We were the very first bra brand in the world to launch inclusive nude tones.

Founded with a vision by a woman, entrepreneur, daughter, and mom, EB is dedicated to strength and inclusivity.

Our commitment to innovative engineering and inclusive nude tones reflects our belief in celebrating diverse bodies. In 2024, we're excited to see positive changes in beauty and inclusivity standards on our journey toward a better world.

We created the True Complexion™ palette by scanning hundreds of skin tones to bring you our scientifically-designed colors. Put it on and watch it disappear – even under white.

We also recognize our imperfections and pledge to support individuals of all ages, races, bodies, abilities, and experiences.