On November 3, 1914 Mary Phelps Jacobs patented the first bra by the United States Patent and Trademark office.
In 1931 Helene Pons was granted a patent for the underwire design, closely resembling the modern underwire bra design we recognize today.
Bree McKeen created Evelyn & Bobbie and patented the first non-wire replacement of the underwire.
“As a 34G woman, I founded this company because I wanted a comfortable wireless bra, but refused to sacrifice a beautiful, lifted silhouette. So I invented a new bra technology that will change the way you think about ‘wireless’ forever.”
patents are granted to women. Our founder,
Bree McKeen, has 6 of them.
Making a better bra was not a fashion problem, it was an engineering problem. I spent nights and weekends in the garage trying thousands of designs until I got it right. Our 3D sling, the EB Core® is a superior alternative to the underwire, and it's protected by six fully issued US utility patents - so you won't find it in any other bra.
- 4-way stretch technology adapts to your body's movements all day.
- Comfortably lifts 20+ pounds of breast tissue
- Our advanced fabrics and bonding technology allows us to fit over 100 traditional bra sizes in just 7 simple options.
- Within the same EB size, our fabric accommodates weight fluctuations of up to 10 pounds, ensuring continued comfort.
Our uniquely buttery soft 4-way stretch material is so irresistibly comfortable, it will redefine your standards.
With over 10,000 needles per machine, our fabric-knitting process yields fibers one-one-hundredth the width of a human hair!
Our advanced fabrics and bonding technology enable coverage of over 100 bra sizes down to less than 10.
- Oeko-Tex Standard 100™ Certified
- BPA-Free
- Nickel-Free
- Latex-Free
- Copper-Free
- Antimicrobial
- Moisture Wicking
by scanning hundreds of skin tones to bring you our scientifically
designed colors. Put it on and watch it disappear – even under white.
