All Color: Aloe | wireless bra All Color: Aloe | wireless bra

meet defy

Stand Taller, Feel Better, All Day

Our widest strap, for pro-posture, pain-relieving support that disappears under your clothes. Seamless and slimming — put it on and forget about it.

SHOP defy find your fit

Loved by 6,000+ Women

"I’ve spent years and thousands of dollars trying to find a bra that was both comfortable and supportive. I didn't think it was possible until I got the Defy Bra in size small. No longer do I rip my bra off when I come home. I wear it all day and it still stays comfortable."

Michelle

The Defy Bra

"I am in the Defy medium. I’ve been wearing them since 2021 when I was first introduced. I love them—they’re literally the only bras I wear. They last forever. No wires. They hold you up, they feel good, and they look good under clothing. I love these because they just go over your head—easy to get on and off."

Lydia

The Defy Bra

"I love my Evelyn & Bobbie bras—all four of them now. I love the four-way stretch and the fact that they fit as well as they do. They're comfortable and go well under all kinds of clothes. The Defy Bra even doubles nicely as a light exercise bra for yoga or walks."

Molly

The Defy Bra

"I recently lost quite a bit of weight—almost 100 pounds—and I needed to get some new bras. Because I’m over 60, I really didn’t want to mess around with hard hardware. I've got about six of these Defy bras and they are extremely comfortable. There's no hardware in the back, they don't roll up like a lot of other bras do, and they smoothly pull in all back and side fat."

Shereice

The Defy Bra

"I am a fitness and Pilates instructor, and I'm 62 years old. I teach reformer Pilates in these every day—I even teach a fitness dance class in them. The Defy Bra is what I wear most of the time because it is just so supportive. No matter how I move, my bra stays absolutely in place and comfortable."

Kelly

The Defy Bra

"My first one was a Defy and I was hooked. It’s the only bra I wear. I found it very refreshing to put on a bra that felt good, that I could wear all day and not have marks under my bra line on my back. It is great to find a bra that is for real women, from A-cups all the way to Triple-Ds."

Debbie

The Defy Bra

"I am 39 years old and the Defy Bra is my new favorite. I love that I get to have a lift with no wire. It’s smooth—there’s not a line or a ridge like you normally see in other bras that have a push-up quality. It is smooth in the back and just so comfortable."

Hie

The Defy Bra

The Invisibility of a T-Shirt Bra.

Wire-free lift and separation so precise, it disappears under anything — all day, everyday, year-round.

"This bra is supportive, comfortable, and just right! I love that it adjusts to my curves after only 3 wears."

Myriah M. · Verified buyer
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A Weight Off Your Shoulders.

3D Sling Lift

Engineered to lift from below. Our 3D sling provides structured support. No pain or pressure.

Separation & Support

No uniboob here. EB Core® gently separates and defines.

All Day Lift

Moves with your body. Feels like nothing, but better.

All Color: Sand | wireless seamless bra
All Color: Sand | wireless seamless bra
All Color: Sand | wireless seamless bra

Defy Bra

$98.00
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Named one of NYT Wirecutter’s 2026 best supportive wireless bras. Our original wirefree icon. With full coverage and a smoothing silhouette, The Defy delivers natural lift and all-day comfort without wires. In addition, she is optimal for post-surgical and sensitivities. Designed to move with you, it’s the bra you’ll reach for every day — effortless, supportive, and beautifully simple.

She is not a compromise. She is not a sports bra in disguise. She is not a bralette pretending. She is what a bra was always supposed to be. Wear her every day. Forget she's there. That's the whole point.

 

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Close-up of a wire-free bra showing the EB Core support band under the bust

The Bra I Never Had, Until Now

A note from the founder

Defy gravity. Defy the wire. Defy the idea that support has to hurt. This is the bra I wore to prove it could be done — full coverage, zero pinching, downward-dog tested and office-ready. Some bras ask you to choose between comfort and support. The Defy never got that memo. Haven't tried it? You're missing out. Enjoy your 60 day happiness guarantee.

Bree's Signature
BREE - 34G