Holding Women Back, Not Up


March 02, 2017

 

DESIGNING FOR FORM AND FUNCTION

When Venus and Serena Williams hit the court at Wimbledon, they don’t wear sportswear that was designed during the prohibition era. Their clothing marries form and function, for maximum performance. We might not all be professional athletes, but we all do many important jobs in a day and we need the right equipment to do them comfortably. Despite that, most of us are still wearing a bra with the same fundamental architecture as the bras our grandmothers wore.

 

INSPIRING PROGRESS IN OTHER PRODUCT CATEGORIES

At Evelyn & Bobbie, we were inspired by the progress in other industries like athletic footwear. The technology that goes into a sneaker for an athlete—the rigorous testing, the performance standards and advanced materials—these are available tools in the design toolkit available to us today. 

 

LET'S GIVE THAT BIG PIECE OF A WIRE A SECOND LOOK

Have you ever tugged at the hard wires under your boobs and thought, what is this thing? Well, it’s an easy-to-produce piece of wire that usually costs about three cents. This wily piece of metal is put into about 90 percent of bras on the market. But good news! You don't actually need an underwire to have great structure and support. 

 

 

GET READY TO SAY GOODBYE TO THE WIRE

We are ready to say goodbye to the wire and move on to something greater. That’s our mission here at Evelyn & Bobbie. We’re bringing you great shape, fantastic fit, unparalleled comfort, and uplifting support. Because that is what we are expecting out of the bra we are building; all the structure, but without a wire. 

 



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