The Journal

Pressure & Pain: We're In This Together

by Alex Kennison April 06, 2017

We've used 3D technology to capture millions of data points as the basis for our design.

 

FOCUS GROUPS REVEAL THAT OUR EXPERIENCE IS A SHARED ONE

In the early days of Evelyn & Bobbie, Founder & CEO Bree McKeen conducted a little experiment with focus groups of women who regularly wear underwire bras. She asked the participants to look at an illustration of a body and circle the areas—the pressure points—where their bra was causing them pain or irritation. A funny thing happened: when the women sitting around the table finished writing and began to look around each other’s papers, the participants were surprised to discover that nearly all of them shared the same problems.

The research revealed something we already know about in real life: it turns out that most of us experience daily discomfort with our bras. There is nothing wrong with your body, but there is something wrong with the 84-year-old design of the underwire. 

 

 

TODAY'S TECHNOLOGY MAKES NEW SOLUTIONS POSSIBLE

Over the last three years at Evelyn & Bobbie, we've been delighted to discover the way technology can support better design. By designing in a 3D environment, 3D solutions are possible. We think the only message your bra should be sending you throughout the day is: “You’re supported, no matter what.”

 

WE ARE ALL IN THIS TOGETHER

We’re in this together. Join us in creating a bra that is made for your (wonderful) body. Made for people who wear bras everyday. By people who wear bras.

What are your pressure points? They might be physical, or they might go deeper. We would love to hear from you. Don’t we all deserve a bra that makes us love and accept all that is beautiful and incredible about our bodies? Share your thoughts, experiences, or comments with us connect@evelynbobbie.com. If we hear from enough of you, we’d love to follow this article up to share true experiences from all of you.