Introducing the New Structured Scoop


Yesterday we had a hot debate on Zoom: is this new Support Scoop truly “just a better Scoop” as I had just declared?

Well, apparently that was a hot-button assertion. For many on our team, including the Lead Designer, the Bobbie Scoop is their #1 style.

Both are Spring and Summer ready tank top friendly styles. Both are back-smoothing step-in styles. Both have a deep scoop in the front and in the back. But while one may be your favorite in the end, out team truly believes there is room for both of these bras in your wardrobe.

Here are the headline differences:

The NEW Structured Scoop:

Features a structured bodice (just like the Evelyn) with total lift and separation. Adjustable straps allow you to customize your level of lift. For me, this has a subtle minimizing effect that allows me to feel “covered and contained” while still disappearing under tank tops. 


The Bobbie Scoop:

Super-soft with a youthful, minimalist construction and loungeable comfort. No adjustability or hardware in the straps, so these are the smoothest straps under tanks and dresses. 


You might be able to tell that I’m a little bit biased toward the NEW Structured Scoop. I just can’t stop reaching for it day after day. I’ve breast fed, I have heavy breast tissue, and I love the extra structure. And this is not even yet to mention the Structured Scoop Tank?? To die for. I just love that extra tucked-in-tummy-smoothing feeling. 

My bias aside, this is not to slight the Bobbie Scoop whatsoever, which is already beloved by so many. 

My recommendation? Try them both this season! You might have room for both in your drawer, and if you don’t, we’ve got you covered. You have 60 days to wash it, wear it, break-it in for your 3-wear custom fit, and anything you don’t entirely love, you send back for a full refund. What’s not to love about that?

With Love,


Founder + CEO