This Bra Is Different. <br> In Oh-So-Many Ways.

This Bra Is Different.
In Oh-So-Many Ways.

Not a Different Version

Structure and lift, without wires. 3D sizing designed for real bodies. Virtually seamless, inside and out. Goodbye hook-and-eyelet back closures: our secure front-closure means easy on, easy off. A side-smoothing, no-lumps back band.

Experience Something Better

Your to-do list every day is long, just like ours. So that’s why we create our products in the context of your real life. Here are a few examples: Lace is itchy, stretches out, and is lumpy under clothing. It’s also beautiful. That’s why we came up with digitally printed lace. Bra shopping in department stores can be traumatic. That’s why we brought boutique-level fittings to your home. We believe you deserve the whole package.