• The future of
    the bra is here

No Straps Possible?

No Straps Possible?

No Straps Possible?
Technology in a Bra?

Technology in a Bra?

Technology in a Bra?
Designed for Me?

Designed for Me?

Designed for Me?

Discover the world’s most advanced bra.

No Straps Possible?
STAYS IN PLACE

No falling down. No adjusting. No sticky silicon required. The EB stays in place by providing 360 degree, breathable, support around your body. It feels like a hug.

INTENTIONAL LIFT

Most bras rely on straps for support, but our shoulders aren't made to carry that weight. The EB lifts and supports from your core and evenly distributes weight. It works with your body, not against it.

OPTIONAL STRAPS

Going strap-free every day is hard to imagine. So we include a pair of high-tech straps that are super soft and versatile. Seamless. Crossable. Removable. Totally your choice.

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No Straps Possible?
INTENTIONALLY STRAPLESS

Most bras rely on straps for support, but our shoulders aren't made to carry that weight. The EB works with your body to lift and support from your core and evenly distributes weight.

OPTIONAL STRAPS

We know going strapless everyday is hard to imagine, so we'll include a pair of 'training straps' so you can ease into the strapless experience.

STAYS IN PLACE

The EB moves with you, not down you. Thanks to our innovative design and advanced fabrics, it responds as you move. No adjusting. No fussing.

Technology in a Bra?
NO UNDERWIRE

The EB's radically new architecture and contoured cups eliminate the need for underwire. The Everyday Bustier™ is an ultra comfortable and supportive bra that won’t pinch or poke.

MATERIALS SCIENCE

We use the world’s most innovative materials and manufacturing processes, most commonly used in aerospace and athletic shoes, for optimal support and flexibility.

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Technology in a Bra?
INNOVATIVE MATERIALS

We use high-tech, luxurious fabrics, engineered to be breathable and flexible. Our fabrics and the minimal stitching give you a seamless look and soft feel.

NO UNDERWIRE

The EB's radically new architecture and contoured cups eliminate the need for underwire. The Everyday Bustier is an ultra comfortable and supportive bra that never pinches or pokes.

Designed for Me?
DATA DRIVEN DESIGN

We 3D scanned hundreds of women, collecting millions of data points, to create a completely new design and sizing system. Our bodies are more complex than just bands and cups; our sizes reflect this. Welcome to EB Match™.

GENUINE COLORS

We recognize that nude comes in many colors. Our Complexion Palette™ is scientifically developed to match real women's skin tones. We also offer a beautiful navy and black truly no-show lace. You can count on a full range of beautiful prints, from classic to modern in 2018.

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Designed for Me?
DATA DRIVEN DESIGN

We 3D scanned thousands of women to engineer the optimal fit. With only three simple measurements from you, we calculate your EB Match™ using our algorithm that has millions of data points from real women. Our unique sizing system considers more than just your band and cup size for a flawless fit.

  • Try it on at home.
    We know you’ll love it.

    Try your EB on at home and experience the future bra. We are confident you’ll love it. If not, you’ll receive a full refund.

    Try it on at home.
    We know you’ll love it.

    Try your EB on at home and experience the future bra. We are confident you’ll love it. If not, you’ll receive a full refund.